Brand Building Resources For Small Businesses
We have a number of content rich branding resources for small businesses that cover branding strategy, content creation, multimedia design, and much more!
Our free digital resources are designed to assist small businesses and startups establish themselves in their relevant markets around Africa and the rest of the world. We want to encourage small business owners to engage with our strategic branding frameworks.
Learn more about developing your brand identity, how to conduct extensive market research, and how to design a beautiful visual identity!
We also want to promote the importance of developing an engaged online audience, and curating specific content for them. You should look at promoting your business of multiple social media channels, and then create digital content suited for the individual platforms.
Learn how to design digital content that communicates your brand's identity, monetize social media platforms, and boost your content creation skills!
The Essential Guide To Market Research
October 22, 2022
Market research is essential for understanding customer behavior and preferences. It can help businesses assess market potential and market share, and determine the effectiveness of pricing, product, distribution, and promotion activities. By providing insights into customer motivations, purchase behavior, and satisfaction, market research can help businesses improve their strategies and operations.
Establish & Segment Your Target Market
October 19, 2022
Establish & Segment You Small Business's Target Market! Find out more about what a target market is, how to segment your target market, and how to develop an efficient customer-driven marketing strategy that allows you to hit your business goals!
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Small Business Resources
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