Brand Building Resources For Small Businesses
We have a number of content rich branding resources for small businesses that cover branding strategy, content creation, multimedia design, and much more!
Our free digital resources are designed to assist small businesses and startups establish themselves in their relevant markets around Africa and the rest of the world. We want to encourage small business owners to engage with our strategic branding frameworks.
Learn more about developing your brand identity, how to conduct extensive market research, and how to design a beautiful visual identity!
We also want to promote the importance of developing an engaged online audience, and curating specific content for them. You should look at promoting your business of multiple social media channels, and then create digital content suited for the individual platforms.
Learn how to design digital content that communicates your brand's identity, monetize social media platforms, and boost your content creation skills!
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The Essential Guide To Market Research
October 22, 2022
Market research is essential for understanding customer behavior and preferences. It can help businesses assess market potential and market share, and determine the effectiveness of pricing, product, distribution, and promotion activities. By providing insights into customer motivations, purchase behavior, and satisfaction, market research can help businesses improve their strategies and operations.
Establish & Segment Your Target Market
October 19, 2022
Establish & Segment You Small Business's Target Market! Find out more about what a target market is, how to segment your target market, and how to develop an efficient customer-driven marketing strategy that allows you to hit your business goals!
Set Your Business's SMART Objectives
October 19, 2022
Learn all about setting your brand's SMART objectives! SMART objectives are those that are specific, measurable, achievable, relevant, and time-based.
Conducting A Successful SWOT Analysis
October 17, 2022
Learn how to conduct a SWOT analysis for your small business. Understand the SWOT graph and how the four quadrants fit together to give a holistic analysis of your business's landscape.
Learn The Brand Identity Blueprint
September 28, 2022
Learn brand identity today! We cover the brand identity process with our brand identity blueprint framework!
Macro vs Micro Environment Breakdown
September 27, 2022
Learn business strategies today! Our breakdown talks about the difference between your busiensses macro & micro envronment!
How to create a visual identity for your own brand
September 12, 2022
Learn about logo design and visual identity today! We teach you how to create a visual identity for your own brand with our free branding tutorial!
5 most Important Elements of Multimedia Design
September 9, 2022
Learn about multimedia design today! Read our breakdown about the five different mixed media elements used in digital design.
Ultimate Guide to developing a winning Brand Identity
July 29, 2022
Learn everything there is to know about coming up with a strong brand identity for your small business with our ultimate guide!
Ultimate Guide to creating a successful Brand Strategy
July 27, 2022
Learn useful brand strategies today! Get insightful business insights with our ulitmate guide to brand strategy!
Ultimate Guide to Podcasting in South Africa
June 5, 2021
Learn the ins and outs of creating a podcast in South Africa, including what streaming equipment you need and what are the best platforms to use!
Ultimate Guide to Digital Design in South Africa
August 31, 2021
Get the digital design breakdown with our ultimate guide! We cover different types of creative digital techniques, what software to use, where to study, and what jobs you can get!
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