Brand Building Resources For Small Businesses

We have a number of content rich branding resources for small businesses that cover branding strategy, content creation, multimedia design, and much more!


Our free digital resources are designed to assist small businesses and startups establish themselves in their relevant markets around Africa and the rest of the world. We want to encourage small business owners to engage with our strategic branding frameworks.

Learn more about developing your brand identity, how to conduct extensive market research, and how to design a beautiful visual identity!


We also want to promote the importance of developing an engaged online audience, and curating specific content for them. You should look at promoting your business of multiple social media channels, and then create digital content suited for the individual platforms.


Learn how to design digital content that communicates your brand's identity, monetize social media platforms, and boost your content creation skills!

Get our brand building resources for small businesses sent directly to your inbox!

The essential guide to maket research by Downtown Digital
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The Essential Guide To Market Research

Market research is essential for understanding customer behavior and preferences. It can help businesses assess market potential and market share, and determine the effectiveness of pricing, product, distribution, and promotion activities. By providing insights into customer motivations, purchase behavior, and satisfaction, market research can help businesses improve their strategies and operations.

Establish & Segment Your Target Market by Downtown Digital
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Establish & Segment Your Target Market

October 19, 2022

Establish & Segment You Small Business's Target Market! Find out more about what a target market is, how to segment your target market, and how to develop an efficient customer-driven marketing strategy that allows you to hit your business goals!

Set Your Business's SMART Objectives by Downtown Digital
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Set Your Business's SMART Objectives

Learn all about setting your brand's SMART objectives! SMART objectives are those that are specific, measurable, achievable, relevant, and time-based.

Conducting A Successful SWOT Analysis by Downtown Digital
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Conducting A Successful SWOT Analysis

Learn how to conduct a SWOT analysis for your small business. Understand the SWOT graph and how the four quadrants fit together to give a holistic analysis of your business's landscape.

Learn The Brand Identity Blueprint byDowntown Digital
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Learn The Brand Identity Blueprint

September 28, 2022

Learn brand identity today! We cover the brand identity process with our brand identity blueprint framework!

Macro vs Micro Environment Breakdown by Downtown Digital
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Macro vs Micro Environment Breakdown

September 27, 2022

Learn business strategies today! Our breakdown talks about the difference between your busiensses macro & micro envronment!

How to create a visual identity for your own brand by Downtown Digital
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How to create a visual identity for your own brand

September 12, 2022

Learn about logo design and visual identity today! We teach you how to create a visual identity for your own brand with our free branding tutorial!

5 most Important Elements of Multimedia Design by Downtown Digital
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5 most Important Elements of Multimedia Design

September 9, 2022

Learn about multimedia design today! Read our breakdown about the five different mixed media elements used in digital design.

Ultimate Guide to developing a winning Brand Identity by Downtown Digital
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Ultimate Guide to developing a winning Brand Identity

Learn everything there is to know about coming up with a strong brand identity for your small business with our ultimate guide!

Ultimate Guide to creating a successful Brand Strategy by Downtown Digital
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Ultimate Guide to creating a successful Brand Strategy

Learn useful brand strategies today! Get insightful business insights with our ulitmate guide to brand strategy!

Ultimate Guide to Podcasting in South Africa  by Downtown Digital
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Ultimate Guide to Podcasting in South Africa

Learn the ins and outs of creating a podcast in South Africa, including what streaming equipment you need and what are the best platforms to use!

Ultimate Guide to Digital Design in South Africa by Downtown Digital
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Ultimate Guide to Digital Design in South Africa

August 31, 2021

Get the digital design breakdown with our ultimate guide! We cover different types of creative digital techniques, what software to use, where to study, and what jobs you can get!