Branding Strategy Guides For Small Businesses!

Whether you’re new to branding, or want to learn advanced strategies, this is your hub for branding strategy knowledge.

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Research & Analysis Tools

What You'll Learn:

Learn how to plan & identify your research methodology, collect & record your data, identify and stalk your competitors, and analyse the research findings to gather key market insights into your specific industry!

6 Resources:

Research Methodology

Collecting Data

Situational Analysis

Competitor Analysis

Generating Key Insights

Brand Strategy Frameworks

What You'll Learn:

Learn how to develop a branding strategy like the pros. See exactly how to segment your target market, perform a SWOT analysis, set SMART objectives, and construct a unique brand positioning statement.

5 Resources:

Target Market Segmentation

Conduct A SWOT Analysis

Setting SMART Goals

Brand Positioning Statement

Brand Identity Guidelines

What You'll Learn:

Learn how to develop a unique brand identity that communicates your brands message, and design a visual identity that truly represents your brand. We also have guides to the fundamentals of logo design, typography and colour theory.

5 Resources:

Logo Design Fundamentals

Typography Fundamentals

Colour Theory Fundamentals

Specialist Brand Building For Startups & Small Businesses

Our website offers a wealth of frameworks and resources to help scale your small business or startup. Our blogs and articles cover topics such as innovative brand strategy, effective digital marketing, engaging digital design, professional animation & video editing, as well as the best content creation techniques on the scene.

Get Specialist Brand Building Advice

Read our brand research resources, specialist branding strategy guides, and brand identity fundamentals to learn how to build a brand that succeeds over time!

Strategic Branding For Startups

Our strategic brand building guidelines are designed to assist founders and startup teams in performing industry-level brand development!

Branding Resources For Small Businesses

Learn how to brand your small business or personal brand! We have resources on the fundamentals of brand identity, including logo design, typographic design, font selection, colour palette creation and colour theory design.

Branding Strategy FAQ

Small businesses frequently ask us questions on branding, brand research, brand identity, and visual identity. Here are some of the most common:

What Is A Branding Strategy?

A plan for creating and maintaining a strong brand. It includes identifying the target audience, determining the key messages, and creating a unique and recognizable brand identity.

What Is Branding?

Branding is a name, term, design, symbol, or other feature that differentiates and positions an organization or product from its competitors in the eyes of the consumer.

What Is Brand Research?

Brand research is the process of gathering data and insights about a brand in order to inform brand strategy and decision-making.

What Is A Brand Identity

A brand identity is a set of unique, consistent visual and verbal elements that are used to communicate the brand's core message to its target audience.

What Is A Visual Identity

A visual identity is a set of visual elements that represent a company, organization, or product. These elements can include colors, logos, typography, and images.

Branding Strategy Guides For Startups & Small Businesses!

Whether you’re new to branding, or want to learn advanced strategies, this is your hub for branding strategy knowledge.

Branding Strategy Icon
Brand Building Icon

Stay up to date with your brand building knowledge - Sign up for our newsletter!

Research & Analysis Tools

What You'll Learn:

Learn how to plan & identify your research methodology, collect & record your data, identify and stalk your competitors, and analyse the research findings to gather key market insights into your specific industry!

6 Resources:

Research Methodology

Collecting Data

Situational Analysis

Competitor Analysis

Generating Key Insights

Brand Strategy Frameworks

What You'll Learn:

Learn how to develop a branding strategy like the pros. See exactly how to segment your target market, perform a SWOT analysis, set SMART objectives, and construct a unique brand positioning statement.

5 Resources:

Target Market Segmentation

Conduct A SWOT Analysis

Setting SMART Goals

Brand Positioning Statement

Brand Identity Guidelines

What You'll Learn:

Learn how to develop a unique brand identity that communicates your brands message, and design a visual identity that truly represents your brand. We also have guides to the fundamentals of logo design, typography and colour theory.

5 Resources:

Logo Design Fundamentals

Typography Fundamentals

Colour Theory Fundamentals

Specialist Brand Building For Startups & Small Businesses

Our website offers a wealth of frameworks and resources to help scale your small business or startup. Our blogs and articles cover topics such as innovative brand strategy, effective digital marketing, engaging digital design, professional animation & video editing, as well as the best content creation techniques on the scene.

Get Specialist Brand Building Advice

Read our brand research resources, specialist branding strategy guides, and brand identity fundamentals to learn how to build a brand that succeeds over time!

Strategic Branding For Startups

Our strategic brand building guidelines are designed to assist founders and startup teams in performing industry-level brand development!

Branding Resources For Small Businesses

Learn how to brand your small business or personal brand! We have resources on the fundamentals of brand identity, including logo design, typographic design, font selection, colour palette creation and colour theory design.

Branding Strategy FAQ

Small businesses frequently ask us questions on branding, brand research, brand identity, and visual identity. Here are some of the most common:

What Is A Branding Strategy?

A plan for creating and maintaining a strong brand. It includes identifying the target audience, determining the key messages, and creating a unique and recognizable brand identity.

What Is Branding?

Branding is a name, term, design, symbol, or other feature that differentiates and positions an organization or product from its competitors in the eyes of the consumer.

What Is Brand Research?

Brand research is the process of gathering data and insights about a brand in order to inform brand strategy and decision-making.

What Is A Brand Identity

A brand identity is a set of unique, consistent visual and verbal elements that are used to communicate the brand's core message to its target audience.

What Is A Visual Identity

A visual identity is a set of visual elements that represent a company, organization, or product. These elements can include colors, logos, typography, and images.

Branding Strategy Guides For Startups & Small Businesses!

Whether you’re new to branding, or want to learn advanced strategies, this is your hub for branding strategy knowledge.

Branding Strategy Icon
Brand Building Icon

Stay up to date with your brand building knowledge - Sign up for our newsletter!

Research & Analysis Tools

What You'll Learn:

Learn how to plan & identify your research methodology, collect & record your data, identify and stalk your competitors, and analyse the research findings to gather key market insights into your specific industry!

6 Resources:

Research Methodology

Collecting Data

Situational Analysis

Competitor Analysis

Generating Key Insights

Brand Strategy Frameworks

What You'll Learn:

Learn how to develop a branding strategy like the pros. See exactly how to segment your target market, perform a SWOT analysis, set SMART objectives, and construct a unique brand positioning statement.

Brand Identity Guidelines

What You'll Learn:

Learn how to develop a unique brand identity that communicates your brands message, and design a visual identity that truly represents your brand. We also have guides to the fundamentals of logo design, typography and colour theory.

Specialist Brand Building For Startups & Small Businesses

Our website offers a wealth of frameworks and resources to help scale your small business or startup. Our blogs and articles cover topics such as innovative brand strategy, effective digital marketing, engaging digital design, professional animation & video editing, as well as the best content creation techniques on the scene.

Get Specialist Brand Building Advice

Read our brand research resources, specialist branding strategy guides, and brand identity fundamentals to learn how to build a brand that succeeds over time!

Strategic Branding For Startups

Our strategic brand building guidelines are designed to assist founders and startup teams in performing industry-level brand development!

Branding Resources For Small Businesses

Learn how to brand your small business or personal brand! We have resources on the fundamentals of brand identity, including logo design, typographic design, font selection, colour palette creation and colour theory design.

Branding Strategy FAQ

Small businesses frequently ask us questions on branding, brand research, brand identity, and visual identity. Here are some of the most common:

What Is A Branding Strategy?

A plan for creating and maintaining a strong brand. It includes identifying the target audience, determining the key messages, and creating a unique and recognizable brand identity.

What Is Branding?

Branding is a name, term, design, symbol, or other feature that differentiates and positions an organization or product from its competitors in the eyes of the consumer.

What Is Brand Research?

Brand research is the process of gathering data and insights about a brand in order to inform brand strategy and decision-making.

What Is A Brand Identity

A brand identity is a set of unique, consistent visual and verbal elements that are used to communicate the brand's core message to its target audience.

What Is A Visual Identity

A visual identity is a set of visual elements that represent a company, organization, or product. These elements can include colors, logos, typography, and images.

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